The most important aspect of your pay-per-call advertising business is how well you select your pay-per-call advertising company. You want to select a company that you feel comfortable with and one that will provide you with the results you desire. If they aren’t registered with a reputable national professional association, it is wise to conduct your own due diligence.
Some of the characteristics of a good pay per call advertising company include: providing good customer service, a well-written sales letter, excellent training, and a solid reputation. These things are all important to your success in the pay-per-call marketing industry. However, many people fail to take into account the last and most important factor in their advertising efforts – your customer.
When you first start an account with your client, ask them if they would like to have a second or third call. This is very important. This is where the real work begins! It is also when a lot of people make a huge mistake. They leave out any sort of follow up call at all.
When you call a prospect, make sure you take the time to get to know them. Make sure you ask them what their hobbies and interests are, how long they have been employed, what their goals are, etc. This will ensure that you are able to create the kind of relationship that’s going to make your prospects want to come back for more.
One of the worst mistakes you can make when selling your services is not having their phone number available. Many companies forget about this and assume that it doesn’t matter what the caller ID looks like, or what they call it by, because the caller will still be able to hear them.
Pay per call marketing companies, regardless of which ones you use, can benefit greatly from having their numbers available on their website. Just don’t forget to give them a call. You may have to give them your name and address, but it will be worth it. In fact, it will probably help to sell more products because your prospects will want to learn more about you and your company. And the product(s) that you offer.
It also pays to be honest with your prospect. Be honest with who they are, what they want, and what you can do for them. Being transparent about your true value to a prospect will create a stronger relationship, not to mention a more successful pay per call marketing company.
Remember that even the best-paid calls may not get you as far as a free phone call could. So don’t settle for the first offer that you see and make sure to look around and see what the best companies out there are offering.